Who we are
Seasoned investors fostering the entrepreneurial ecosystem.
Pick winners. Accelerate growth. Create value.
At Artha, we leverage our domain expertise and vast network to help entrepreneurs build disruptive and sustainable businesses.
Proven track record of picking winners across sectors and maintaining consistently high ROIs.
The team has cross border entrepreneurial and investing experience.
We are disciplined investors, and play an active role in nurturing our startups to aid their growth.
Stellar Track Record
The team has invested in 51 startups through the Artha Family Office, and has several marquee startups in the portfolio. See more.
A disciplined and institutionalized approach to early stage investing.
Select carefully. Invest shrewdly. Monitor periodically.
We are judicious investors. We challenge and mentor our startups to achieve their highest potential.
The Artha Framework
We have hands-on experience in investing in and scaling up high growth early stage companies. Through our multi-decade experience as entrepreneurs in India and overseas, we have developed a solid framework for turning early stage companies into sustainable businesses.
We invest in early stage tech-enabled startups with the potential
to be disruptive, while having sustainable and operationally
We typically enter as the first investor, and look for strong
execution capabilities. We invest in founding teams with
relevant domain experience.
We prepare a robust KPI framework and review the North Star
Metric weekly. We help refine strategy and let data drive decisions.
How we nurture
We help startups leverage our extensive network to enhance their pace of growth. Our startups have monthly meetings with Venture Partners, who provide guidance on strategic and operational decisions.
We use our startup’s products to provide timely and honest feedback. We engage with all stakeholders, including customers and partners, to gauge sentiment and provide actionable insights.
Leveraging the Ecosystem
We provide connects to startups, investors and service providers in our ecosystem to facilitate the exchange of ideas. We plan to provide advanced trainings and host regular events for our startups to nurture the ecosystem.
Great teams. Disruptive ideas. Sound execution.
What we look for
- Disruptive business models
- Large addressable markets
- Well-rounded teams
- Strong understanding of space
- Clear and well-thought out execution plan
- Demonstrated ability to execute
- Measurable milestones, KPIs and execution plans in place
- Ability to accept and implement key recommendations from investors and key stakeholders
We are sector agnostic, but these are the major themes we like.
• Personal Hygiene • O2O • E-commerce • Personal Care • Customization • Food • Non-Durable • FMCG • Clothing • Video
• Planning • Search • Recommendation • Discovery • Concierge • AI • Hotels • Hostels • Adventure • Trains • Taxis • Pilgrimage • Concierge • Forex
• Robo Advisors • P2P Lending • Credit Scoring • Micro Repayments • Instant Loans • KYC • Digital Payments • Blockchain • Lending • Settlement • Insurance • Investments • Wealth
B2B and B2B2C
• Enterprise Security • Settlement • AI • P2B Lending • Telecom • Defense • Invoice Management • HR • Applications • Logistics • Blockchain • CRM • Media Management • Consulting • Software • ERP • Precision manufacturing
This is an indicative and not exhaustive list. We are looking for the next big idea, irrespective of the sector.
50+ years of combined investing and operational experience.
Anirudh DamaniManaging Partner
Vinod KeniGrowth Partner
Dhiral Gogari Associate
Nikunj Thakkar Analyst
Ankush TiwariChief Technology Officer, Mobiliya
Miten MehtaCo-Founder, Spinta Global Accelerator
Anand KumarManaging Partner, Sandhill Counsel
Madhusudan KelaFormer Chief Investment Strategist, Reliance Capital
Rajesh Narain GuptaManaging Partner, SNG Partners
About Anirudh Damani
A 3rd generation entrepreneur, Anirudh holds a unique background in the early stage investor space. Anirudh has been involved in a wide range of investments across various sectors. His involvement as a board member or observer in multiple startups gives him an intimate view of the opportunity in the early stage ecosystem.
About Vinod Keni
Vinod Keni is an entrepreneur, active angel investor, company builder, management consultant with more than 25 years of rich experience. With corporate & entrepreneurial experience in the US, India and South East Asia, Vinod has built and successfully exited four ventures, in addition to investing in and advising several others.
About Dhiral Gogari
Dhiral brings over 12 years of financial research, equity research, consulting, and advisory experience. She has spearheaded significant investment research assignments pertaining to financial modelling, company research and thematic research across various industries, globally.
About Nikunj Thakkar
Nikunj has more than 2.5 years’ experience developing financial models, valuation and research. He has worked with various clients across the globe, including a MENA-focussed Private Equity firm, a New York Investment Bank and a Nigerian Venture Capital firm among others.
About Ankush Tiwari
Ankush is the Co-Founder and CTO of Mobilya, a global company which works in the mobile security sector and has built a team of 400+ engineers there. He has more than a decade of experience in software for mobility, and has worked on several diverse technologies during their infancy.
About Miten Mehta
Miten is passionate about mentoring & investing in start-ups that create tangible value for users and deliver social impact for the community. He has co-founded four successful start-ups, and has served as angel investor, advisor and mentor to 30+ successful companies.
About Anand Kumar
Anand has been deeply involved with the Indian startup ecosystem, having advised both startups and early stage investors on legal and key strategic initiatives. He has also mentored several fast-growing startups and emerging companies.
About Madhusudan Kela
Mr. Kela provided strategic input and guidance to Reliance Capital, which manages assets worth more than $ 26 billion. Prior to that, he was heading the Equity Investments at Reliance Mutual Fund for nearly 10 years, during which time, its assets grew over 500 times. Mr. Kela is widely regarded as a star equity fund manager and has a keen eye for businesses with stellar growth potential.
About Rajesh Narain Gupta
Mr. Gupta has a vast experience in corporate and transactional matters including litigation. His area of specialization includes banking laws, commercial laws, and real estate. He has been a pioneer in India in succession & estate planning. He is an advisor to a number of foreign and Indian banks, financial institutions, corporate and industrial houses and real estate players.