Who we are

Seasoned investors fostering the entrepreneurial ecosystem.

Pick winners. Accelerate growth. Create value.

At Artha, we leverage our domain expertise and vast network to help entrepreneurs build disruptive and sustainable businesses.

Our Strengths

Seasoned Investors

Proven track record of picking winners across sectors and maintaining consistently high ROIs.

Extensive Experience

The team has cross border entrepreneurial and investing experience.

Disciplined Investing

We are disciplined investors, and play an active role in nurturing our startups to aid their growth.

Stellar Track Record

The team has invested in 51 startups through the Artha Family Office, and has several marquee startups in the portfolio. See more.

Investment Philosophy

A disciplined and institutionalized approach to early stage investing.

Select carefully. Invest shrewdly. Monitor periodically.

We are judicious investors. We challenge and mentor our startups to achieve their highest potential.

The Artha Framework

We have hands-on experience in investing in and scaling up high growth early stage companies. Through our multi-decade experience as entrepreneurs in India and overseas, we have developed a solid framework for turning early stage companies into sustainable businesses.

Identify Potential

We invest in early stage tech-enabled startups with the potential
to be disruptive, while having sustainable and operationally
sound businesses.

Invest Selectively

We typically enter as the first investor, and look for strong
execution capabilities. We invest in founding teams with
relevant domain experience.

Mentor rigorously

We prepare a robust KPI framework and review the North Star
Metric weekly. We help refine strategy and let data drive decisions.

How we nurture


We help startups leverage our extensive network to enhance their pace of growth. Our startups have monthly meetings with Venture Partners, who provide guidance on strategic and operational decisions.

Active Consulting

We use our startup’s products to provide timely and honest feedback. We engage with all stakeholders, including customers and partners, to gauge sentiment and provide actionable insights.

Leveraging the Ecosystem

We provide connects to startups, investors and service providers in our ecosystem to facilitate the exchange of ideas. We plan to provide advanced trainings and host regular events for our startups to nurture the ecosystem.


Great teams. Disruptive ideas. Sound execution.

What we look for

  • Disruptive business models
  • Large addressable markets
  • Well-rounded teams
  • Strong understanding of space
  • Clear and well-thought out execution plan
  • Demonstrated ability to execute
  • Measurable milestones, KPIs and execution plans in place
  • Ability to accept and implement key recommendations from investors and key stakeholders

Our interests

We are sector agnostic, but these are the major themes we like.

Consumer Goods

• Personal Hygiene • O2O • E-commerce • Personal Care • Customization • Food • Non-Durable • FMCG • Clothing • Video


• Planning • Search • Recommendation • Discovery • Concierge • AI • Hotels • Hostels • Adventure • Trains • Taxis • Pilgrimage • Concierge • Forex


• Robo Advisors • P2P Lending • Credit Scoring • Micro Repayments • Instant Loans • KYC • Digital Payments • Blockchain • Lending • Settlement • Insurance • Investments • Wealth

B2B and B2B2C

• Enterprise Security • Settlement • AI • P2B Lending • Telecom • Defense • Invoice Management • HR • Applications • Logistics • Blockchain • CRM • Media Management • Consulting • Software • ERP • Precision manufacturing

This is an indicative and not exhaustive list. We are looking for the next big idea, irrespective of the sector.


50+ years of combined investing and operational experience.

Investment Team

Anirudh DamaniManaging Partner

Vinod KeniGrowth Partner

Dhiral Gogari Associate

Nikunj Thakkar Analyst

Venture Partners

Ankush TiwariChief Technology Officer, Mobiliya

Miten MehtaCo-Founder, Spinta Global Accelerator

Anand KumarManaging Partner, Sandhill Counsel


Madhusudan KelaFormer Chief Investment Strategist, Reliance Capital

Rajesh Narain GuptaManaging Partner, SNG Partners

Get in Touch

We look forward to hearing from you!

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